10 websites tech PR firms and professionals should follow


Savannah Burns
10 websites tech PR firms and professionals...

If you are a tech PR firm working in a startup hub like San Francisco, Austin or NYC, then you know how quickly things can change in this fast-paced industry. 

Standards and expectations for PR professionals are constantly evolving—not to mention new technology, trends, and competition are always popping up and expanding the landscape for what drives PR. 

In order to stay at the top of your game and provide the best PR services for your tech startup clients, it’s crucial to be tapped into the latest trends, tools, and industry best practices. 

Luckily, there are several websites that provide all of this and more for fast-paced tech PR agencies around the U.S. 

Here are 10 PR websites to follow:

PR Daily

A division of Ragan, PR Daily has been providing communications professionals with timely, relevant, and practical information since 1970. Their goal is to help communications professionals in both PR firms or businesses advance their career by providing news, expert tips, and opinions on everything from crisis communications to social media to writing tips. Whether you want to stay up to date on the latest industry trends, sharpen your skills, or learn more about another media subset, PR Daily is a trusted resource. 

PRsay

The PRSA blog, also known as PRsay, is a monthly publication by PRSA, the largest public relations organization in the US. PRsay aims to provide PR professionals with strategy and tactic advice. PRsay provides thought leadership, career advice, recaps of special events, PR training and more. For communications professionals inside a tech PR firm or startup, this is a must follow publication.

PRWeek

PR professionals who want to stay up to date on industry trends, PR agency news, and business opinions should add PRWeek into the rotation. With an extensive library of content, readers will rarely run into an article twice. One notable element of PRWeek that is definitely worth subscribing to is their “Breakfast Briefing” which gives readers a quick rundown of news every morning. 

DigiDay

DigiDay is a forward-thinking website that focuses on technology’s impact on media, marketing and more. While it’s not necessarily a PR website, its focus on technology and innovation make it an insightful resource for PR professionals who want to stay up to date on the latest conversations happening at the intersection of marketing and tech. 

TechCrunch 

If you work in tech PR, then chances are high that you already have TechCrunch bookmarked. But we would be remiss not to include the outlet in this list of must-follow websites. TechCrunch is a general interest site that helps tech PR firm owners stay up to date with what’s breaking,  trending, and being funded across the industry. 

O’Dwyers

Founded in 1968, O’Dwyers has long been a PR website that tech PR firms and professionals alike can rely on for the information they need to excel in their careers. In addition to a weekly newsletter, O’Dwyer’s ranks PR firms by specialty and by city/region. 

theSkimm 

Since a major part of your job relies on the news, especially if you work in a tech PR agency where trends and tech news announcements come at break-neck speed, it’s important to stay tuned into current events in addition to industry news. While it’s not a PR website, theSkimm is a must-read for PR professionals. theSkimm is a daily newsletter that sums up the news every morning. The newsletter is easy to read and hits inboxes early in the morning so you can start your day informed. 

Spin Sucks

Spin Sucks is a PR blog meant for anyone and everyone in the PR industry, whether you are a student or a PR manager. The goal of the PR website is to break down the stigma that people in PR are “spin doctors” by calling out destructive practices and celebrating authentic ones. In addition, Spin Sucks is very community oriented and often publishes posts written by guests. Translation: thought leadership opportunities for PR professionals!

PRovoke

Formally known as The Holmes Report, PRovoke offers the latest news in PR along with “long reads” focused topics such as Covid-19, rankings and data on the overall PR agency industry, and a comprehensive listing of PR agencies from every region and specialty. With content across multiple platforms, PRovoke aims to improve the value of public relations by providing insight, knowledge, and recognition to influential PR firms and professionals.

Swyft Insights

Swyft, a tech PR firm in Austin, publishes weekly blog posts with insights and tips on the marketing, digital, and PR landscape. Whether you’re in PR or a startup marketing professional, Swyft is an excellent source of information. Many posts are equipped with infographics so they are engaging and easy to read. The blog delivers guidance on a wide range of topics ranging from how to hire a PR agency in Austin or San Francisco to what VCs should know about startup PR to how to tighten your PR budget during COVID-19.

About Savannah Burns: Savannah is a marketing and communications intern for Swyft, which is a tech PR firm in Austin and Houston and a top digital marketing agency in Denver since its founding in 2011. Swyft recently opened a satellite office where it offers PR in San Francisco.

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