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The Colorado cannabis industry raked in over $1.5 billion for a second year in a row in 2018. The proof is in the pudding, there is a lot of money to be made in cannabis sales....
As is the case with most industries: the data revolution is here, and it’s here to stay. The same is starting to be true for PR. A great way for a company to start using data to...
Whether you pronounce “gif” with a hard or soft “G,” there’s one thing we can all agree on: when used wisely, gifs make social media better. It’s also easier than ever to...
Social media can be one of the most effective ways to grab an audience’s attention, it can also be a huge waste of time. Ensuring that your brand is successful on social media...
As the first company to pass a market cap of $1 trillion, Apple has a lot of eyes watching its every move. For decades Apple has been a leader in the tech world, from practically...
Yes! Email newsletters can still be effective. Even with all the new ways we can communicate with one another digitally, email newsletters can still be a worthwhile investment...
If you’re a human living on Planet Earth, you probably have noticed the rise of influencer marketing. It’s a relatively simple idea that has generated lots of traction in the...
Whether you love it or hate it, April Fools’ Day is upon us once again. If you’re like anyone else, your social media is filled to the brim with chatter about the different April...
Call me bias, but PR is the most important marketing tool. Unfortunately, it is also one of the most underutilized. Why? PR professionals are focusing too much on telling people...
In the beginnings of PR, pitching to the media was all about getting the journalist you wanted to speak to on the phone. In the 1940s, landlines were our best form of...
PR over Coffee started as a PR empowerment movement in early 2010. The origin of the name PR over Coffee came about thanks in part to the location of the first meetings, which were at many trendy coffee shops around Austin, Texas. Late in 2010 PR over Coffee took on a more formal existence with speakers and workshops led by experts from media, PR and marketing professions.
PR over Coffee has since become a “safe” place for small business owners, PR students, and other professionals to connect with media experts with backgrounds as diverse as video marketing to crisis communications.
Dave Manzer: Founder
Dave Manzer founder and president of a digital marketing communications & tech PR agency with offices in Austin, Denver, and Houston that helps startups and enterprises grow their reputations and sales leads through integrated PR and digital marketing campaigns. Dave’s agency, Swyft, help B2B enterprises achieve their strategic revenue goals in the U.S, Europe, and Asia. Through his agency and popular PR Over Coffee meetups, Dave has helped over 1,000 businesses, professionals and non-profits get connected to the news media, resulting in hundreds of news mentions in a variety of local, national and international news outlets.