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Back to Latest Articles
Social Media

How to run a Facebook advertising campaign

Over the years, Facebook has evolved from being a social media network to an essential business tool. However, it’s not enough to simply post content on your Facebook page and...

Posted on 3rd October 2019 by Dave Manzer

Media Outreach

How to pitch micro-influencers

How to pitch micro-influencers

Posted on 24th September 2019 by Dave Manzer

How To

How to Integrate PR Into a Marketing Campaign

It is undeniable that as the communications field generally becomes more digital, PR and marketing are increasingly intertwined. While some may see this as a...

Posted on 2nd September 2019 by Weslie Oeftering

Content Marketing

An Ode to the Content Calendar

I won’t beat around the bush: I love my content calendar. It is so perfectly neat, organized and just generally amazing. I would be drowning in a sea of content without it....

Posted on 26th August 2019 by Weslie Oeftering

Content Marketing

How Does Blogging Boost Business?

Today’s blog post is about the benefits of blogging for your business. In addition to being undeniably meta, today’s topic is also potentially helpful to business owners looking...

Posted on 19th August 2019 by Weslie Oeftering

Marketing Tips

What is Digital Marketing?

As the internet continues to exponentially grow, so does its capacity to earn businesses money. One big reason for this is digital marketing. However, as is the case with much of...

Posted on 12th August 2019 by Weslie Oeftering

How To

The Advantages of Offering Employees Summer Hours

The unemployment rate is currently at or near historic lows. This means that there are fewer people looking for jobs. This does not mean, however, that there are fewer job...

Posted on 29th July 2019 by Weslie Oeftering

Branding

Buyer Personas: What are They and How Do You Create One?

In PRoC and most marketing-related readings, the term “buyer persona” crops up often. Unlike other marketing and PR words, however, it’s definition isn’t exactly intuitive. If you...

Posted on 22nd July 2019 by Weslie Oeftering

How To

4 Ways to Maximize Buzz at Trade Shows

If you’re in the B2B world, then you know that trade shows are one of the best ways to showcase your company to industry leaders, potential customers and investors. Maximizing...

Posted on 15th July 2019 by Weslie Oeftering

Marketing Tips

The Difference Between PR & Marketing Explained

As I discussed in my predictions of 2019’s biggest PR trends, PR and marketing are becoming increasingly integrated. “Integrated,” however, does not mean that PR and...

Posted on 8th July 2019 by Weslie Oeftering

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