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Building your PR thought leadership presence is easier said than done. It takes work and, at times, can seem like an insurmountable mountain. Fortunately, we’ve got 8 steps to...
PR campaigns are difficult to measure, but a great way to understand the viability of your campaign is by tracking designated KPIs. KPIs, or key performance indicators, are...
In the world of public relations, writing is everything. It makes or breaks your career. Everyone’s trying to up their writing game, but how do you become a better writer when it...
Creating a brand style guide for your startup is daunting. There are so many elements to account for and an infinite amount of choices to make. Assembling a complete brand style...
Fortunately, creating a powerful resume that puts you in the best light possible is not rocket science. Unless, of course, you’re actually trying to get a job as a rocket...
Whether you’re currently a PR student looking for your next internship or are a recent grad preparing to enter the workforce, it’s important to know your options to pursue a...
In a fast-paced world of ever-changing technology, PR students and new grads are expected to know how to navigate the world of media technology by creating infographics, websites,...
With Halloween just around the corner, it’s important to bring your “A” game when pitching media. A season of many holidays brings many opportunities to pitch all the events going...
If you enjoy writing, interacting with others and sharing your creative spirit, you will be at home in the field of public relations. Despite the fact that the work environment...
In a world of never-ending possibilities, it’s often hard to narrow down your options. This is especially true when figuring out which path you want to take for a career in...
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