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Back to Latest Articles
B2B Marketing

Best lead generation tips for IT consulting companies

Whether you’re a startup or an established IT consulting company, generating new leads is essential in order to gain or maintain a healthy stream of business year round.  There...

Posted 6 days ago by Sam Lauron

Blogging

How to Double Your Blog Traffic

When creating a blog the chances of turning it into an overnight sensation is unlikely. After all, there are an estimated 31.7 million blogs in the United States alone according...

Posted on 16th March 2020 by Avalon Funk

Content Marketing

What is content marketing?

You’ve likely heard the term used many times in the communications and marketing world, but what exactly is content marketing?  Generally speaking, content marketing is an...

Posted on 9th March 2020 by Sam Lauron

PR

4 PR Trends for 2020

We’re a couple months into 2020, and the latest PR trends have already emerged. While the foundation of public relations will always be focused on increasing brand awareness and...

Posted on 5th March 2020 by Sam Lauron

Digital Marketing

Important digital marketing metrics to pay attention to

Content may be king, but it’s far less valuable without understanding the data behind it.  Whether you’re preparing to launch a digital marketing campaign or you simply want to...

Posted on 2nd March 2020 by Sam Lauron

PR Strategy

Six PR tools for tech companies

Tech companies undoubtedly utilize countless tools to make their day-to-day operations run smoothly and efficiently. There are tools for project management, email marketing, data...

Posted on 27th February 2020 by Sam Lauron

Marketing Tips

What is search engine marketing?

In today’s digital world, marketing has extended far beyond simply posting an on-brand graphic on Instagram or writing a blog post and calling it a day. In order to break through...

Posted on 20th February 2020 by Sam Lauron

Marketing Tips

The pros and cons of using WordPress for a website

Websites are central to any small business. They’re one of your biggest marketing assets and an essential customer relations tool, so it’s wise to put a lot of thought into the...

Posted on 17th February 2020 by Sam Lauron

Startup PR

How tech startups can prepare for media attention

For tech startups, landing a media placement in a top publication like TechCrunch is huge. Getting press for your startup is an opportunity to place your brand in front of...

Posted on 13th February 2020 by Sam Lauron

Content Marketing

What is an infographic?

Infographics are a communication device used to convey complex ideas or related data points in a single, easy-to-consume visual format. They are often used by organizations to...

Posted on 6th February 2020 by Sam Lauron

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