10 Common Small Business PR Mistakes
Small businesses and PR are like Oil & Vinegar. They can be at odds, tasting acidic and unctuous without accomplishing anything special; or they can be vigorously combined and...
Filter by Category
Small businesses and PR are like Oil & Vinegar. They can be at odds, tasting acidic and unctuous without accomplishing anything special; or they can be vigorously combined and result in a unique product that pleases the palate and makes the mealtime more memorable.
Okay, call me a hopeless foodie with that comparison – but it’s accurate. Small business PR can help small businesses in many surprising ways, but it can also fall short of its true potential and leave a bitter taste in the mouth.
Here are some common mistakes small businesses make when contemplating and executing PR:
So enough bashing on small businesses! The good news is that they are only mistakes, and we can all learn from our mistakes, right?
It’s time to take a new, fresh look at PR and start owning it like we do at PR over Coffee everyday! Your business will never look the same if you do.
Got some good suggestions you want to share? Leave a comment below or feel free to visit the PR Over Coffee Facebook page and leave your thoughts (don’t forget to like us)!
About Dave Manzer: In 2009, Dave Manzer founded Swyft, an Austin PR & digital marketing agency for startups and fast-growth businesses. His team specializes in highly integrated PR & inbound marketing strategies that help B2B tech companies around the world reach their goals in brand awareness and revenue growth. If you have any PR questions about your startup or small business, feel free to tweet him at @davemanzer or email him at email@example.com.
Working with a PR firm can be an exhilarating time for a company (or nonprofit). PR can put you in the public eye like no other marketing activity. Indeed, your first time on...
Lately brands have been paying a lot of attention to the measurability of marketing. The goal is simple: find metrics that give an accurate reading on how effective different...