Capturing Denver’s Attention Through Instagram
Social media can be one of the most effective ways to grab an audience’s attention, it can also be a huge waste of time. Ensuring that your brand is successful on social media...
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Social media can be one of the most effective ways to grab an audience’s attention, it can also be a huge waste of time. Ensuring that your brand is successful on social media requires a strong social media strategy, which relies on understanding your target audience. Different audiences use social media differently, and therefore it’s important to cater your content accordingly. We’ve gathered a few tips to reaching a Denver audience successfully.
This is the only tip that is necessary regardless of the target audience. Instagram’s polarizing algorithm means that posts are shuffled around users’ timelines and can be easily missed. Accounts like @Ignitekitchen, @coloradostart, @denverartmuseum, post at least 6 times a week and have amassed thousands of followers. Keeping their followers up to date on their business helps increase engagement and visibility.
Today’s digital world has started to venture away from short captions, even Twitter has increased their character limit from 140 to 280. Instagram has no caption limit so utilize this space to tell a story that will impact your followers. The goal of every post should be to tell a powerful story to your followers that will help them connect to your brand. A recent Colorado Biz study determined that Instagram posts with 300-500 characters get 1.8 times more likes than those with 200 characters or less. Colorado’s own @OffTheGridGirl has utilized long captions to tell her story and connect with her over 30,000 followers.
If the goal of every post is to tell a story, people are the best way to do it. Instagram users want to see things they can relate to, or that they’re familiar with. Having individuals in photos allows your followers to see real people interacting with your products and brand. Posting images of locations where your followers may frequent allows them to relate your brand in a different way. For example, if you post an image of a company outing at a local arcade, your followers may pair that arcade with your company. Product shots are effective if they’re good. Aesthetically pleasing, well lit, and carefully thought out product shots may be successful but don’t tell as strong of a story.
@TheHavenly’s carefully curated Instagram blends people, places, and things wonderfully. The interior design firm, with locations in Denver, California, and New Jersey creates content that balances including the people they decorate for, the places they decorate, and the things they decorate with. Scrolling through Havenly’s feed each post tells a story, and everyone can find an aesthetic they enjoy.
Colorado Biz’s Instagram study also found that brands find more engagement in the late afternoon. Posting between 3pm-6pm can get you 96 times more likes than the 17% of all posts uploaded from 8am-9am. Your followers are probably at work, and odds are their jobs don’t include being on social media from 9am-5pm. It’s important to post when it’s convenient for your audience.
These tips are not the end all be all of social media, but they’re a good start to getting a Denver audience’s attention. Continue to research your specific target audience. Colorado has a wide range of social media users who are looking for a variety of things while double tapping online. Stay plugged into your consumers’ needs, and continually reevaluate your social media strategy to help reach your goals.
About Eddie Fitzgerald: Eddie is a senior at Endicott College in Beverly, Massachusetts, and Swyft’s Denver PR intern. He is moving to Denver after graduation, and is looking forward to experiencing the world of public relations in the Mile High City. As Swyft’s Denver PR Intern, he utilizes social media, blogging, and tech PR activities to support clients. Swyft is a tech PR agency in Houston, Austin, Denver, and Antwerp that provides PR services and trade show PR support for tech companies around the world. Their services include media relations, content and inbound marketing, CPC campaigns, and marketing automation consulting.