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Five free tools to enhance your content marketing

Five free tools to enhance your content...

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In the world of digital media today, having high-quality content and a way to share that content is a necessity for your brand. If you’re thinking, “I don’t have the time or money for that!” then think again. There are tons of free, easy-to-use tools out there to help you step your content marketing game up. Here are five that we recommend:


For those who feel like their Photoshop and InDesign skills aren’t up to par and want a quick and easy way to create visuals, there’s Canva. The free tool allows you to create designs for social media and marketing projects using their pre-made templates and library of thousands of free and paid photos. You can customize your project by choosing the exact type of visual you want, whether it’s a blog graphic, Facebook cover photo, or general social media post, and can even upload your own photos. With this tool, graphic design has never been easier!


If you’re new to the blogging world, this is a good startup tool. Medium is a social platform that anyone can use to share and publish their own written content. There’s a built-in audience from Medium’s own users, making it easy for your writing to be discoverable and shared throughout the community.  You can also easily integrate your own photos and videos to go along with the post, giving it that top notch blog quality you need to impress the world.


Used by many media organizations, Storify is a content curation tool that is meant for digital storytelling. By dragging and dropping elements from social media and news sites, you’re essentially building a story for your viewers. This tool can be helpful if there’s a certain topic or current event you want to focus on and can build a story around.


Content marketing is all about video right now; but instead of using YouTube to post your video, try Wistia. Wistia is a video hosting platform that allows more control over what your viewers are seeing and where they’re going afterwards. Unlike Youtube, which controls every aspect of the video and how your audience views it. Wistia is perfect for video marketing in that it provides call-to-action buttons and email capture at the end of videos to ensure that the viewers are being directed back to your website or promotional landing page. One of the best perks of Wistia is that it also provides analytics for your video, showing how far viewers get through and when they pause or click.


Visuals are known to draw more attention than text-based content, and one of the most appealing and informative visuals is an infographic. Piktochart makes creating an infographic simple by providing templates, icons and charts that can be customized to whatever the theme of your visual is. Piktochart also allows you to import data from Google Spreadsheet, for example, so your information can come straight from the source.

Do you know of any other free tools to get your content out there? Let us know in the comments below!

About Sam Lauron: Sam Lauron is a PR associate with Swyft, a tech marketing and PR communications agency based in Austin serving international clients. Sam specializes in helping clients with their social media, blogging and media outreach needs.


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