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There’s no question that customers are the driving force behind your business, but any good businessperson knows that the relationship with a client should last far beyond the...
Back in the day, the only way to get your marketing material in front of potential customers was directly through their mailbox. Fast forward to the era of email, websites and...
Most corporate marketers understand that blogging is a leading content marketing activity for B2B brands. It’s perhaps the best tool for establishing thought leadership, driving...
Many B2B companies look to trade shows as a way to find new business and expand their brand awareness. It should come as no surprise then that the average B2B brand invests nearly...
Marketing a business requires the ability to adapt and stay up to date on a wide variety of marketing tools to keep in touch with current customers and find new prospects....
If you’re a marketing professional working on behalf of a B2B company, you understand the marketing challenges that can come with trying to sell to other companies. Establishing...
In today’s world where fake news stories spread false information about people and companies for the sake of driving website traffic or pushing a particular political agenda, the...
What better time to talk a bit about branding and the complex ‘politics’ involved if a brand hopes to stay relevant to as many demographics as possible. The 2016 Presidential...
Regardless of business sector there’s bound to be a trade show opportunity for your company at some point. Exhibiting at a trade show can provide countless benefits for the growth...
Warren Buffett said some time ago: “It takes 20 years to build a reputation and five minutes to ruin it.” Well, now, thanks to the digital communication society we live in, it...
There’s no question that customers are the driving force behind your business, but any good businessperson knows that the relationship with a client should last far beyond the initial sale or interaction.
Former customers are not only future customers, but they’re also the most important source of new customers you’ll ever have. Your customers usually have friends with similar interests as them, so they’re a great source for new sales. That’s why wining and dining them every once in a while is a good idea — when a customer feels appreciated, they’ll tell their friends.
There are all kinds of ways your brand could throw a customer appreciation party –– cocktail parties, happy hours, in-store events –– but here are a few ideas that you should keep in mind no matter what type of event you are planning.
By all means you should send out an invite through email, and post it on all of your social media accounts. But in the age of mass messaging, an online invitation doesn’t always convince somebody that they’re truly wanted at a party. To make it more personal, you should follow up with a phone call or direct message to let them know that you’d love to see them at the party. In other words, try to make them feel special. Reaching out to customers individually and emphasizing your desire to see them always goes a long way.
Parties for customers are a great opportunity to get affiliates involved. Partnering with your affiliates is a chance to combine customer bases and get in front of an audience you haven’t tapped into yet. But just as important, it reduces your costs because you can get your affiliates to help pay for the party!
Encourage your customers to bring friends along. Like I said, there’s no better way to get new customers than through existing ones.
A cocktail hour featuring catered hors d’oeuvres is good, but so is a summer barbecue with burgers, hot dogs and ice cold beverages. The food is appreciated, but it’s not the main reason people are attending the event, so don’t stress out too much about it.
It’s only appropriate that you at least say “Hi” to the people you invited to the party. You’re the host and they expect to at least spend a few moments conversing with you. Similarly, they’ll understand that, because you’re the host, you can’t spend the whole time talking to them. It would also be ideal to remember something about the customer and their relationship with your business; but, nonetheless, a little bit of time spent with each guest truly goes a long way.
About Weslie Oeftering: Weslie Oeftering is a student at the University of Texas at Austin and Swyft’s resident PR and marketing intern. She supports clients with digital marketing, social media, blogging and tech PR activities. Swyft provides digital PR and marketing services in Austin, Denver and Houston and for any national brands seeking rapid, sustained growth. Some of the services provided include content marketing, social media strategy and ad buys, email marketing, and media relations.
