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Podcasts are a great way for PR professionals to stay current while they are on the go. Podcasts inform them about the latest trends, discuss books they really need to read, offer...
Much has been made about the demise of the news media in the age of the Internet and social media. Contrary to popular opinion, however, many media outlets are surviving, and some...
Vacation should be about relaxing and spending time with the ones you love. Don’t let the pressure of maintaining your holiday PR campaign stress you out!
A fine-tuned brand voice will allow you to speak much louder than your competitors and it will help you to resonate better with your customers, you just need to take the time to...
Twitter is an effective social media platform to help build and bolster the brand of startup founders and business executives. While it may not have as many users as Facebook or...
As the marketing industry changes and develops, it’s only natural that misconceptions will come out of the woodworks. This post aims to...
You’ve reached an exciting point for your business! You’ve been approached by the media to participate in an interview about your company. This can be both exciting and nerve...
Growing your inbound leads is necessary for a B2B business to be successful and profitable over time. Inbound lead generation refers to the process of creating ‘owned’ content on...
No matter how prepared you think you are, mistakes are bound to happen. As a business, you want to reduce the amount of negative attention you receive as much as possible. ...
It’s easy to get caught up in the jargon of an industry. After all, the more you are exposed to certain words the more likely they are to creep their way into your vocabulary....
Podcasts are a great way for PR professionals to stay current while they are on the go. Podcasts inform them about the latest trends, discuss books they really need to read, offer insights that challenge how they think about certain issues and much more. We selected seven podcasts that ambitious PR professionals cannot miss.
This podcast is presented by Philippe Borremans. Every episode encompasses an interview with a corporate or PR agency thought leader on a topic that concerns corporate communications, crisis communications, social media, internal communications or change management.
Roger Dooley is the author of ‘Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing’. On his podcast, Dooley interviews guests to talk about topics that are as diverse as list building, negotiation skills, branding and affiliate marketing. Guests are often authors of recent books and the show has had many big names for guests thus far.
For Immediate Release (FIR) is hosted by Shel Holtz. Holtz invites in each episode a panel of thought leaders to discuss a variety of PR related stories that were in the news in the preceding week. FIR will keep you current and save you much time scanning other sources.
On Brand is a podcast for branding professionals that is hosted by Nick Westergaard. Each episode features an in-depth interview with a branding thought leader or a practitioner from a notable brand. Conversations focus on ‘the art and science of branding today’.
Young PR Pros
Young PR Pros caters specifically to young PR professionals with advice on how to advance their careers. Among the many topics that have been covered in 120+ shows are building your portfolio, work/life balance, and accreditation. The show is hosted by Kristine D’Arbelles, Julia Kent, and Ross Simmonds.
Inside PR
Inside PR is hosted by Gini Dietrich, Joe Thornley, and Martin Waxman. This Canadian podcast takes a weekly look (we are at episode 488!) at public relations and where it intersects with business and technology. A recent item that is typical for the stories you will find on this podcast concerned Amazon’s problems with Bot reviews and the problem with fake online reviews.
Social Pros Podcast
This popular podcast is hosted by Jay Baer and Adam Brown. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry which are then discussed by both hosts. At the end of each episode, there is “The Big Two” piece where the guest gives his or her rapid-fire answers to two important questions.
This post is based on an article that appeared earlier on Science for PR.
About Weslie Oeftering: Weslie is a student at The University of Texas at Austin and Swyft’s resident PR and marketing intern. She supports clients with social media, blogging, and tech PR activities. Swyft is a PR and marketing agency with offices in Austin, Houston, and Denver that provide services for tech companies all around the world who are seeking rapid, sustained growth. Some of their services include content marketing, social media strategy, as well as ad buys, email marketing, and media relations.
