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Twitter is an effective social media platform to help build and bolster the brand of startup founders and business executives. While it may not have as many users as Facebook or...
As the marketing industry changes and develops, it’s only natural that misconceptions will come out of the woodworks. This post aims to...
You’ve reached an exciting point for your business! You’ve been approached by the media to participate in an interview about your company. This can be both exciting and nerve...
Growing your inbound leads is necessary for a B2B business to be successful and profitable over time. Inbound lead generation refers to the process of creating ‘owned’ content on...
No matter how prepared you think you are, mistakes are bound to happen. As a business, you want to reduce the amount of negative attention you receive as much as possible. ...
It’s easy to get caught up in the jargon of an industry. After all, the more you are exposed to certain words the more likely they are to creep their way into your vocabulary....
Emails are a great way to connect with your customers and remind them of your business. If you’ve ever run an email marketing campaign, you understand the importance of open and...
Trying to gain awareness for your startup can seem like an overwhelming task at first. There are so many startups trying to get in the news in hopes of propelling their growth....
With the variety of marketing tools available to brands today, video is one that should not be overlooked. Don’t be afraid to get creative with your marketing strategy by...
If you’re just starting out, or if you’ve been too busy with other aspects of your business to think about marketing, you may be considering outsourcing your marketing efforts to...
Twitter is an effective social media platform to help build and bolster the brand of startup founders and business executives. While it may not have as many users as Facebook or Instagram, Twitter is hands-down the best social network for sharing opinions and news with a large group of people. In short, it offers the best opportunity find, follow and engage with influencers, customers, bloggers, reporters and more.
Unless you’re already famous, building a significant following on Twitter isn’t easy. The thing is, getting people to pay attention to your content isn’t just about tweeting interesting content, although that certainly plays a major role. It’s also a question of learning how to get other people’s attention, either by interacting with them or sharing their content — preferably both.
Post about topics that are relevant to your brand. That doesn’t mean you should you shy away from posting content relating to other interests or events, especially those in your own life.
While your primary offering to the Twittersphere is indeed your knowledge and expertise, people actually enjoy experts they can relate to on some kind of personal level. So don’t be shy about sharing a more personal side — your favorite coffee or tea, a view of you networking at an industry conference, even a favorite food truck when you’re traveling on business. Just be sure that those personal moments convey a coherent identity and personality that aligns with your corporate brand.
Caveat: No sense in showing a trip to a tattoo parlor if you happen to be a CEO of a staid financial services company handling retirement accounts for seniors. But if you’re a founder of a BMX accessories company in Boulder selling mostly to a younger customer base, go for it!
There are three distinct categories of Twitter content (Production, Curation & Aggregation), and your Twitter content should feature a mix of the three. That said, always strive to put a personal touch on as many of your tweets as possible. Retweeting another person’s content will often be noticed, appreciated and sometimes reciprocated. For the most part, however, that serves their brand, not your own. The ultimate goal is to have others do the same for your original posts. Hence the need to share valuable content in the form of insightful opinions about trending topics.
About Lauren Usrey: Lauren is a student at the University of Texas at Austin and a marketing communications intern at Swyft. She supports clients with social media, blogging and tech PR activities. Swyft is a PR and tech marketing agency rooted in Austin for tech companies all over seeking rapid, sustained growth. Some of the services provided include content marketing, social media strategy and ad buys, email marketing, and media relations.
