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There’s no better time to cross some books off of your reading list than during the summer. It’s a great chance to brush up on some business knowledge or find some inspiration for...
Summer is on the horizon, and the weather shouldn’t be the only thing that’s heating up. While the summer may feel like a chance to take a vacation from work, the season is...
If you’re like most people, the first things that come to mind when thinking about summer are vacation, beach and relaxation. It’s safe to say that content marketing doesn’t make...
Co-branding is not a new concept, but it’s one that’s seen a lot of popularity in recent years due to the increased reach brands have on social media and online. Strategic...
Marketing campaigns of all kinds — email marketing, white papers, webinars and anything else that requires capturing contact information — require a landing page....
The folks who brought you PR Over Coffee have released a new startup resource, Startup over Coffee, a map of many entrepreneurial resources available for startups in the Austin,...
It is the kind of conflict that ties marketers in knots. They know it’s important to connect with customers and prospects one on one. Yet sales is a numbers game, and...
America’s festival scene is burgeoning with new events springing up every year. Part event saturation, part audience demand, gone are the days where the musicians alone could...
A whopping 57 million Americans listen to podcasts monthly, according to a 2016 report from Edison Research. That translated into 23% growth year over year for a communication...
It is entirely possible that the marketing strategy which previously brought you tons of customers is no longer as effective as it used to be. Whether the customer base has...
There’s no better time to cross some books off of your reading list than during the summer. It’s a great chance to brush up on some business knowledge or find some inspiration for how to better yourself and your business strategy. Check out these five books when you are leisurely reading by the pool or on the beach this summer!
“Thinking, Fast and Slow” by Nobel Prize winner Daniel Kahneman, is a look at two systems that outline the way that people think. One system is a slow, logical strategy, while the other is fast and emotional, hence the name of the book. It offers great insight into how and why we make decisions in both our business and personal lives. Understanding the thought process behind making decisions can help prepare you to make better decisions for your business in the future. If you are struggling with understanding your decision-making process and want to learn to make smarter decisions, check out this book.
The ONE Thing, by Gary Keller and Jay Papasan, provides advice on being able to drown out the noise and distractions of life and instead placing your focus on something more specific. It teaches you a process to understand your priorities and go after the most important task in a situation. It has appeared on many best sellers lists and is a great tool for anyone struggling with ranking their priorities. Sometimes it may seem like you have too many things going on at once which can cause you to feel overwhelmed. This book can help you understand what you should focus on in order to receive the greatest return. Figuring out how to order your priorities is extremely valuable for any small business owner.
Everyone wants to make money, right? I mean that’s probably one of the main reasons why you started your business in the first place! Maybe you have struggled in the past with figuring out how to take the correct steps to earn money or maybe you have a little voice inside your head that has been holding you back. This book by Jen Sincero provides an entertaining account of how to reach financial success. It is a relatable, down-to-earth look at overcoming your fears when it comes to money. If you are looking for some entertaining advice, check out this book and follow her tips to watch your bank account grow!
Option B by Sheryl Sandberg and Adam Grant is a moving account of how to cope with the unpredictability of adversity. It provides inspiration on how to recover from unfortunate situations and how to become more resilient. In life, there are often periods of time in which it feels like nothing is going your way. As a business owner, you have probably experienced your fair share of struggle. If you are in the first stages of starting your business, the advice from Option B will seem especially valuable for keeping you motivated during hard times. This book can help you gain a better understanding of how to deal with hard times and how to stay positive.
If you’ve ever been curious about the science behind success, check out this book by Eric Barker. Understanding why some people are more prone to success can often be frustrating and confusing. Barker dives into interesting examples of how different levels of success are achieved by different people. If you are looking to understand why you haven’t been successful in the past and want some advice on how to be more successful in the future, check out this book.
About Lauren Usrey: Lauren is a student at the University of Texas at Austin and a marketing communications intern at Swyft. She supports clients with social media, blogging and tech PR activities. Swyft has offices in Austin, Denver, and Houston and provides digital marketing and PR services for tech companies seeking rapid, sustained growth. Some of the services provided include content marketing, social media strategy and ad buys, email marketing, and media relations.
