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Podcasts are a great way for PR professionals to stay current while they are on the go. Podcasts inform them about the latest trends, discuss books they really need to read, offer insights that challenge how they think about certain issues and much more. We selected seven podcasts that ambitious PR professionals cannot miss.
This podcast is presented by Philippe Borremans. Every episode encompasses an interview with a corporate or PR agency thought leader on a topic that concerns corporate communications, crisis communications, social media, internal communications or change management.
Roger Dooley is the author of ‘Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing’. On his podcast, Dooley interviews guests to talk about topics that are as diverse as list building, negotiation skills, branding and affiliate marketing. Guests are often authors of recent books and the show has had many big names for guests thus far.
For Immediate Release (FIR) is hosted by Shel Holtz. Holtz invites in each episode a panel of thought leaders to discuss a variety of PR related stories that were in the news in the preceding week. FIR will keep you current and save you much time scanning other sources.
On Brand is a podcast for branding professionals that is hosted by Nick Westergaard. Each episode features an in-depth interview with a branding thought leader or a practitioner from a notable brand. Conversations focus on ‘the art and science of branding today’.
Young PR Pros
Young PR Pros caters specifically to young PR professionals with advice on how to advance their careers. Among the many topics that have been covered in 120+ shows are building your portfolio, work/life balance, and accreditation. The show is hosted by Kristine D’Arbelles, Julia Kent, and Ross Simmonds.
Inside PR
Inside PR is hosted by Gini Dietrich, Joe Thornley, and Martin Waxman. This Canadian podcast takes a weekly look (we are at episode 488!) at public relations and where it intersects with business and technology. A recent item that is typical for the stories you will find on this podcast concerned Amazon’s problems with Bot reviews and the problem with fake online reviews.
Social Pros Podcast
This popular podcast is hosted by Jay Baer and Adam Brown. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry which are then discussed by both hosts. At the end of each episode, there is “The Big Two” piece where the guest gives his or her rapid-fire answers to two important questions.
This post is based on an article that appeared earlier on Science for PR.
About Weslie Oeftering: Weslie is a student at The University of Texas at Austin and Swyft’s resident PR and marketing intern. She supports clients with social media, blogging, and tech PR activities. Swyft is a PR and marketing agency with offices in Austin, Houston, and Denver that provide services for tech companies all around the world who are seeking rapid, sustained growth. Some of their services include content marketing, social media strategy, as well as ad buys, email marketing, and media relations.
