oin WIRE insiders, Erica Schuckies and David Ezrailson fromBusiness Wire, as they reveal the inside scoop on how to use the wire to promote your press release to news media outlets, social media and customers around the world.
Erica and David will address some of the hot topics on the minds of media and PR professionals today:
- Just what the heck IS a wire service?
- Where does my press release go when I send it out on a wire service?
- How does the wire help with SEO (search engine optimization)?
- Will my press release automatically get picked up by news media outlets?
- What are the key benefits of using the wire to distribute a press release?
- What tools and tactics are available to stay relevant in today’s new media scene?
As a bonus, Erica and David will give you real-world examples of releases that have been wildly successful – and examples of those that have flopped.
You’ll leave with valuable tips on how to make the most of a wire service and when to use it (or not).
Coffee, tea and snacks will be served. Feel free to bring your own boxed lunch.
Seating is limited so sign up today!
Cost is $15 in advance and $20 at the door. Register today!